Thats cool, and not a bad idea in fast changing markets.
But it’s a good idea to have a friendly agency on standby ready to give you the latest advice.
This is because sometimes, unless you understand the underlying AI behind what Adwords does and how it works, you may not see particular oversights are working against you each day.
And sometimes even the most considered account structures, that map well to your business offerings and operational ideals, may be costing you money.
As well as this, new technology comes online frequently and this can make the difference between you staying in the market or being edged out.
Check out our Adwords FAQ for more information on how you could reduce you own costs. If you feel you might need some additional help, call 01444 316320 for an informal chat.