Digital Growth are dedicated to ensuring your PPC investment is profitable, cutting out wasted clicks.
The Adwords space is continually evolving and it quickly pays dividends to appropriately utilise the latest practices and technologies to keep your adverts prominent for your potential customers, but at acceptable costs (less than your competition is paying)
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Frequently Asked Questions
What does Adwords do?
Google Adwords places and positions adverts in front of individuals who have either specifically looked for your service, visit sites that are related to your services, or who have been identified as interested in your areas of expertise. We therefore target search phrases users use when they look on Google, or categories of interest. Well developed Adwords accounts can improve over time as they become more focussed on your specific markets and increase in quality (score).
How successful is Google AdWords?
Google Adwords can be exceptionally valuable to a business at any stage of its’ development, ensuring that desirable products and services are promoted to those in need of what you provide. There are several routes for this, from the standard “Search Results” to “Display” advertising, “Shopping Network” promotion and various types of YouTube video ads. Obviously it pays to have clear consistent advertising creatives for these channels, usually taken from your businesses broader Brand and Commercial Messages.
Is Google Adwords worth it?
Yes, but you need to be careful, thoughtful and diligent in the setup and management of your account. To which degree depends on your competitors and the overlap between your services and other industries. If you can achieve this you will filter out irrelevant clicks and fine tune your advertising to target real customers closer to the point where they may make a purchase.
How does Adwords work?
When you perform a search, Google runs two searches. One for the ‘Best Organic Results’, and one for the most suitable ‘Advertised Results’.
The Advertisement results use several different metrics and factors to determine where an advert appears. These are Your Maximum Bid, the relevance of the advert and landing page to the search performed, the ‘click through rate’ of the advert and keyword, the time, day, and schedules, the device, available budget, other advertisers and several other factors.
When someone clicks on an advert the position you achieve and the cost is then calculated.
What type of company can benefit from PPC Advertising?
All businesses can benefit from the exposure, especially is successful sales, call or lead information is fed back into the system to fine tune the bidding. In addition to this there are sophisticated Adwords mechanisms designed purely to increase brand awareness at a lower cost.
How can I get free Adwords clicks?
Adwords Credits are normally awarded to new Adwords Accounts.
How much does Google Adwords Cost?
Google Adwords Accounts are free to open. The amount you pay depends upon your specific promotional activity, your relevance and the level competition. There is usually a further 10% fee for management of the account. It is strongly advised that those with more significant monthly expenditure use a professional Google Adwords Professional to management their account.
What are the Adwords management costs?
There are several models here but the accepted wisdom a fee of 10% of the monthly spend or £130 per month, whichever is greater. Some companies pay their Adwords partners by each successful sale, but this is only available for the most evolved Adwords accounts.
How do you reduce average CPC?
Keep your QS high. Average CPC can be reduced by remembering that the amount paid (Actual CPC) for a click is determined by several factors, only one of which is your maximum CPC. The CPC (that you pay) is the least required to achieve a ranking position higher than the next lowest ad.
There is no defined amount that is determined as correct CPC. It is all driven by market competitor bidding, factored in by your relevance and Quality Score.
Your Quality Score, multiplied by your CPC gives you your Ad Rank.. Advertisers with higher Ad ranks go higher. … So if you bid £10.00 with an QS of 10, your Ad Rank is 10000.. So if your competitor has a QS of 5, his is only 5000, so has to bid £20 for the same Ad rank.
How can I increase Adwords Quality Score?
Quality Score is calculated on numerous factors from relevance of keyword, ad and landing page to the Click Through Rate of the keyword.
Always make sure your adverts are totally focussed towards the keywords the user has searched for and the landing page. Also include a Call to Action.
What is Remarketing?
Remarketing is a method by which a business owner can pro-actively reach out to users who have already visited their site. This is done by building an “audience”, and then marketing to those audiences when the platform encounters them. This is now expanded on many platforms to allow far more sophisticated outreach methods, such as showing promotions to people ‘similar’ to to those who have visited, or users who more likely to be considering buying the products or services.
How does Adwords Conversion Tracking Work?
Code is placed upon your website and when a user performs a specific, desired action, that is recorded as a ‘conversion’ Conversions can includes purchases, singing up to newsletter, making calls, filling in enquiry forms and more. Conversion data is used by advertising platforms such as Google Adwords to adjust promotional campaigns in real time.
How to make Adwords more effective?
Making Adwords more effective will depend on your business and goals. The best way is to ensure you are showing the best advert to users who have specifically searched for that product and direct them towards the most specific page on your site likely to generate a sale, lead or enquiry. Then, monitor and manage the activity.
How can I make Adwords more profitable?
Profitability depends upon your business and costs. To determine this you need to decide how much the business can pay per acquisition (sale), know as the CPA.
This will be calculated as a function of your Cost met, divided by the number of acquisitions. The Cost met is a result of the number of clicks you received and how much you paid for them average.
To calculate this properly you must look at the above metrics at the Campaign (or ideally) the Adgroup level to ensure each part of your account is as profitable as possible
How do I get the most out of AdWords?
Everyone thinks they can set up and Adwords account and leave it running. Different industries, with what people search for vary enormously in this regard, and you may be lucky. But the reality is very different for the vast majority of advertisers. then there are all the other ancillary measures to undertake to keep CPC sensibly low protect your budgeting and meet customers at the point they want your services.
The best way to get the most from Google Adwords is to pay an Adwords Management Company, to consult, review, propose, structure, construct and manage your Adwords.
Whats the best way to set up a Google Adwords campaign?
Many Adwords Account Managers find the best way to structure an Adwords account in keeping to match the structure of your web site, which should itself be structured sympathetically to your customer’s needs, journey and expectations.
Think about devices, times of day, locations and what they might be looking for and when. This will give you an idea of which elements of your site you will want to place at the campaign level, and which at the Adgroup level. Top Tips are:
- Set a Budget
- Don’t target too narrow
- Don’t target too wide
- Implement Conversion Tracking
- Review regularly
- Learn What is Working
- Review areas that appear to not be working
Which is better Google AdWords or Facebook Ads?
They are different. Google systems are extremely sophisticated in reaching customers proactively seeking what you do, whereas Facebook displays promotions to users based on their interests and not necessarily proactively searching for services at the time. Some marketeers feel Google reaches everybody B2B and B2C, whereas Facebook tends to be B2C
How do I Maximize my AdWords?
Maximising your Adwords exposure requires a little bravery and a disciplined structured approach across the multiple Google networks and tools.
We strongly advise optimising and finding ways to make it easier for Google to intuitively know what each page on your website is about. As such we are strong proponents of using the tools and express that ensuring your digital business and reputation is in good standing and health is as important as a healthy marketing budget.
Which keywords should I target?
Finding the right phrases is our specialist skill. Targeting them in the right way to catch the potential market but still filter out people using similar words but not looking for your services. The key skill is we only target real potential customers, ideally at the point in time and physical location when they need your services. Of course it gets much more complicated that just this and is evolving all the time.
Is my Adwords account bad?
Only you can know if its’ working for you. But your Google Adwords account should attract your ideal customers first. This is no small task as real users search for a wide variety of terms for their own reasons, sometimes just with associated or mild interest in your industry and not always as clients. This is why you need trained Adwords professionals on side to create correctly targeted campaigns and manage the activity each day. in this way you contain advertising costs while being in permanent view of the active marketplace of your ideal customers.
We use the latest practices to ensure you reach only those truly interested in your services. The most relevant, high quality web traffic. This saves your budget, your time and more importantly it reduces risk.
We are a genuine Sussex Agency, Adwords certified by Google for Adwords Search, Adwords Mobile, Adwords Shopping and Google Analytics , applying the latest technologies to gain advantage for our customers.
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